Thursday, 4 February 2010

Get Married Unveils The New Top 10 Bridal Trends For 2010


Every wedding element is an opportunity for brides to personalize and express their unique style
ATLANTA, December 7, 2009 – The holiday season—between Thanksgiving and Valentine’s Day—is the most popular time of year for engagements with approximately 35-40 percent (550,000-650,000) couples getting engaged to be married over the next 12 to 18 months, according to The Wedding Report*. With an estimated 2.2 million weddings projected in 2010*, more than 1.1 million brides will discover their unique bridal style as they plan every moment of their celebration. Get Married offers these brides a sneak peek of the top 10 bridal trends for 2010. From runway fashions and edible passions to techie automations and color saturations, the new bridal trends are all about personalization and expressing your unique bridal style.

“Bringing your unique wedding inspirations to life is as exciting as it is essential when creating the ‘wow’-factor,” said Stacie Francombe, founder and CEO of Get Married, a tri-media wedding  lifestyle platform for passionate brides. “We encourage brides to be bold and adventurous, infusing the elements and styles that excite them in life in this momentous lifecycle occasion.”

Following is a look at the top 10 bridal trends for 2010 as determined by Get Married’s editorial and production teams as well as leading industry experts:

   1. 1. Non-linear aisle: Brides are personalizing the procession by altering the traditional aisle with a circle or a triangular double aisle, enabling the couple to enter from multiple spots with a central meeting point. Stephanie Davis, Get Married magazine editor-in-chief and new bride, wedded lake-side on a circular dock from which she and her groom entered. “Our family no longer has two sides, so everyone sat together and, as an added bonus, there wasn’t a bad seat in the house!”
   2. 2. Comfort foods with a kick: Chef Wolfgang Puck believes that comfort foods have become more popular in the current economy. Think burgers, pizza, ribs, pot pie, and risotto—but comfort does not have to mean pedestrian. “Upgrade ingredients and prepare them with great expertise. Serve hors d’oeuvres like Kobe burgers, wild mushroom risotto, smoked salmon pizzas, slow-braised short ribs or a simple chicken pot pie with lobster,” advises Puck.
   3. 3. Gifting techie gadgetry: Registries and wedding gifts  have increasingly become more high tech. Brides want electronic recipe finders, books and charging plates, and matching his-and-hers PDA cases—all examples of great gadgets for the couple as well as thank-you gifts for parents and the wedding party.
   4. 4. Texture-inspired invitations: Top bridal designer Monique Lhuillier shares inspirations and details from her various collections: “A lot of fabric details from the dresses translate into the invitations. We use techniques of embossing to mimic textures and incorporate the same colors from the gowns into the invitations.” Look for details you would see on the runway on your wedding invitations. .
   5. 5. Old, new, borrowed and cobalt blue: From hints of blue in bridal fashion  to saturated color throughout the wedding décor, “blues will be the most requested color in 2010,” according to Shane Murray of The Wedding Report. Bright cobalt blue is a hot hue for 2010, offering fresh, bold and atmospheric twist on the bluesy tradition.
   6. 6. Wear-again bridesmaid dresses: The urban legend of wearing a bridesmaids dress  by choice after the wedding is a reality with the new silhouettes that mirror what is happening on the runway. Gorgeous and glamorous dresses with drop waists, bubble skirts and ruffles add an additional sense of style for bridesmaids to wear—and wear again.
   7. 7. Three-dimensional save-the-dates: Inform your friends and family of your wedding day with a twist. Three-dimensional elements on the save-the-dates, like a paper umbrella (signifying a destination wedding), adds character, humor and relevance.
   8. 8. Old Hollywood glam, for men!: A return to Cary Grant’s sense of style is making a comeback this year for grooms, looking charming and dapper in a white tuxedo with black-rimmed lapels. This cool old-school look brings back the sharp-looking vest and nostalgic pocket watch.
   9. 9. Blogger brides abound: Now more than ever, Get Married is seeing brides enjoy sharing snippets of surprises, ideas and images throughout their wedding planning experience. Personal blogs offer a space for brides to share, gather inspirations and explore. Check out Get Married’s robust and newly-skinned wedding blog.
  10. 10 Personalized plus: From the décor designs and inspirational invites to a great gifts and super-fab favors, Get Married is observing brides’ aspiration for distinctly personalized wedding details. Designing invitations, save-the-dates and thank-you cards and adding monograms to guest books, aisle runners and gifts (like cosmetic and travel bags) offers a hint of personal bridal style. An assortment of personalized décor, invitations, gifts and favors are available at www.shop.getmarried.com.



Get Married offers a bridal style quiz for brides to discover their bridal personalities and express it—available on the homepage at getmarried.com and reflected on the new season of Get Married’s show on WE tv. The series will include real brides learning about their bridal style by partaking in fun wedding planning challenges and activities with expert wedding professionals.

More details and images about Get Married’s top 10 bridal trends for 2010—and additional hot wedding ideas for the coming year—will be showcased in the second issue of Get Married magazine  available January 2010 on newsstands, online, by subscription and as a free first issue.

About Get Married Media

Get Married Media, a national, integrated multi-media wedding lifestyle resource that reaches passionate brides through a highly-synergized, tri-media platform: a TV show on WE tv, a highly-trafficked website (www.GetMarried.com)  and a glossy print publication (Get Married magazine). Get Married connects brides with local and national wedding vendors  and industry experts through entertainment and news.

Launched October 1, 2009, Get Married magazine (circ. 300,000) - the new shopping and trend guide for the savvy bride - moves beyond the traditional ways of delivering a bridal publication - from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre. The first issue of the wedding magazine is FREE in single copy (www.getmarried.com/magazine)  or bulk (magazine@getmarried.com).

Closely integrated with the TV show and Get Married magazine, , the online portal at http://www.GetMarried.com   offers brides an interactive experience, including a newly-launched wedding shop that sells wedding accessories  and products as seen in the magazine, as well as a wedding blog video segments from the show, articles, image galleries and wedding planning tools.

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